Andrew Bloom
Brand & Performance Marketing Director
Andrew Bloom is the only AI-first growth marketing visionary that unites superlative paid media planning, activation, and measurement skills behind 17 years experience in client-facing agency-side and adtech-side account management.
Andrew is now available to hire for full-time roles. Connect for an informational interview today!
I am…
Seeking full-time employment in a Director-level function at a savvy media organization where I can continue to deliver industry-shattering value alongside a passionate team of sales & marketing experts.
Available for remote work in the national U.S. and in-office or hybrid work in the Los Angeles, CA area.
A United States citizen eligible to work for any employer.
Andrew’s Values
Accountability
“I own it.” Not just a mentality, but a promise. Andrew takes responsibility for doing what he says and saying what he does. The best way to get something done? Task it to Andrew in Asana (or Wrike, or Monday, or Hive…)
Collaboration
Andrew understands growth is a team achievement. The value of speaking properly, over-communicating expectations and process, is key. If it goes in front of the customer, gleams and hums with quality.
Respect
Communicate with poise. Assume the best in people until they give you reason otherwise. Participate in the shared experiences of folks from all walks of life. Work culture should work for everyone.
Growth at a Glance
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17 Years Experience
across media activation, planning, measurement, enterprise sales & accounts management
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$500 MM
working media dollars managed or optimized under Andrew's expert supervision
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14
Fortune 500 clients grown by Andrew's contributions
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![IPO]()
24
accounts grown to IPO or acquisition
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90 Days
Average time to improve new advertiser CPA/ROAS by 50%
Core Competencies
Paid Media Planning & Activation
Superlative mastery of digital media buying, management, and optimization across walled gardens (Google Ads, Microsoft Ads, social ads) and programmatic, open-web, and CTV - backed up by 17+ years agency-side experience.
First-Party Data Strategy
The cookie is crumbling - is your organization ready? Grow beyond fragile pseudonymous identifiers and align your 1P customer data strategy with leading identity graph partners.
Marketing Measurement & Advanced Analytics
Enterprise project management leadership for bespoke marketing attribution model design (MMM, MTA) delivering mission-critical insights to CMOs, media planners, data managers, and activations teams.
Consumer Cohort Segmentation & Market Research
Understand the size and scope of target persona groups in your brand’s market space by segmenting national consumer groups against high-indexing affinity, propensity, and demographic indicators.
Sales & Accounts Management
Complete partner account management to SaaS & DaaS customers large and small across diverse engagement types, billing structures, and growth strategies. More saves than a Baywatch lifeguard. QBRs that sing.
AI Tooling & Applications for Marketing
The cutting edge of LLM tooling for marketing applications utilizing advanced Model Context Protocols, private knowledge retrieval, and unsupervised embeddings.
Experience
Client Value Executive, Media & Entertainment
TransUnion, via Neustar (acquired Dec. 2021)
As a Client Value Executive at TransUnion, I drove significant revenue growth within the Media & Entertainment sector by providing identity-enabled solutions for marketing, risk management, and communication needs. I consistently exceeded quota targets, managing over 90 accounts with a combined annual contract value and recurring revenue exceeding $30 million.
My expertise lies in understanding the complex challenges faced by media companies, particularly in navigating economic downturns, the evolving landscape of AVOD and ATV, identity signal loss, privacy concerns, and maintaining bidstream quality in retail media. I leveraged my deep knowledge of TransUnion's TruAudience, TruValidate, and TruContact product suites to deliver tailored solutions that addressed these challenges.
Key contributions include:
Driving Revenue Growth: Consistently achieved over 110% of quota targets, contributing to a 24% compound annual growth rate for the Media & Entertainment vertical. This success stemmed from strategic penetration across major DSPs, SSPs, and SVOD platforms.
Building Strong Client Relationships: Cultivated trusted advisor relationships with key accounts such as Nielsen, Oracle, and The Trade Desk, securing strategic renewals exceeding $1 million in annual contract value.
Developing Innovative Solutions: Collaborated with innovative media analytics companies like Movio to design and activate targeted audience segments for film releases, exemplified by the successful campaign for "The Batman."
Product Expertise: Possess in-depth knowledge of TransUnion's core product offerings, including:
TruAudience Data Marketplace: Leveraged a vast taxonomy of over 6,000 addressable audiences, reaching over 120 million US households, to enable precise targeting for marketing campaigns.
TruValidate IP Intelligence: Provided digital device insights to ensure compliance and geo-intelligence within heavily regulated sectors like SVOD, location-based services, and social gaming.
TruContact Solutions: Facilitated improved customer engagement, branded call experiences, and fraud mitigation for clients, leveraging a solution that supports 90% of the US caller ID market.
My success is rooted in a consultative sales approach, honed through mastery of the Franklin-Covey "Helping Clients Succeed" methodology. I am adept at understanding client needs, identifying opportunities, and delivering impactful solutions that drive business value.
Location
Los Angeles, CA
Date
December 2021 - July 2024
Manager, Consulting Services, Customer Analytics
Neustar, a TransUnion Company
As Manager of Consulting Services at Neustar, I spearheaded the delivery of advanced marketing analytics solutions for enterprise clients, empowering them to optimize marketing investments exceeding $50 million. I specialized in Unified Analytics, combining Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to provide a holistic understanding of marketing performance.
My role involved navigating complex cross-functional teams, collaborating with data scientists, modelers, strategists, and product managers to deliver actionable insights to CMO-level stakeholders. I excelled at translating complex data into clear, concise narratives that drove strategic decision-making.
Key achievements include:
Leading Complex Projects: Successfully managed end-to-end delivery of analytics projects, ensuring timely execution and alignment with client objectives. This involved coordinating data collection from diverse stakeholders, normalizing and validating data for modeling, and collaborating with statisticians to generate accurate and insightful reports.
Driving Client Success: Presented compelling data visualizations and econometric forecasts to C-suite stakeholders, facilitating data-driven budget allocation and scenario planning.
Navigating Challenges: Successfully guided clients through turbulent market conditions, as demonstrated by my work with Viking Cruises. By enhancing model accuracy and implementing a passenger loyalty voucher strategy, I helped them navigate the challenges faced by the cruise industry during the pandemic.
Delivering Impactful Insights: Provided valuable recommendations for channel optimization to clients like Sonos, enabling them to adapt their direct sales, retail, and wholesale strategies in response to changing market dynamics.
My success stemmed from a combination of strong project management skills, a deep understanding of advanced marketing analytics, and the ability to effectively communicate complex information to executive audiences. I am passionate about helping businesses leverage data to drive growth and achieve their marketing goals.
Location
Los Angeles, CA
Date
Oct 2019 - Dec 2021
Sr. Manager, Media Solutions
Single Grain, a full-service media agency
As Sr. Manager of Media Solutions at Single Grain, I played a pivotal role in driving the agency's growth by leading advertising strategy and execution across a diverse range of media channels, including Google, Microsoft, programmatic, and CTV. I was instrumental in building the "Dream Team" that propelled the agency to record bookings and assets under management.
My responsibilities encompassed overseeing all aspects of campaign success, from strategy and planning to implementation and optimization. I combined deep technical expertise with a strong focus on client satisfaction to deliver exceptional results.
Key accomplishments include:
Improving Operational Efficiency: Developed and implemented a proprietary campaign superstructure and workflow automation methodology that resulted in a 5X improvement in technician utilization hours, significantly increasing team productivity.
Leading and Mentoring: Successfully managed a team of 6 direct reports, fostering their growth and development within the agency.
Driving Innovation: Spearheaded the agency's adoption of cutting-edge marketing technologies and strategies, earning recognition for best-in-class audiences, attribution, and automation from Google.
Building Strategic Partnerships: Cultivated strong relationships with Google and Microsoft, securing Premier Partner status and unlocking valuable resources for the agency and its clients.
Establishing Thought Leadership: Developed a reputation for expertise in advanced marketing measurement and attribution modeling, enabling clients to understand the full impact of their media investments.
Demonstrated success through case studies such as:
Wolters Kluwer: Achieved a 3X return on ad spend (ROAS) while navigating seasonal sales fluctuations by leveraging syndicated audiences and a full-funnel campaign structure.
Recurly: Generated a 50% increase in demo requests by strategically targeting display and native advertising campaigns based on user behavior and buyer personas.
Twenty20: Orchestrated a complete overhaul of web app analytics, resulting in a 5X increase in free trial sign-ups and ultimately contributing to the company's successful acquisition by Envato.
My success was driven by a comprehensive understanding of the digital advertising landscape, a passion for innovation, and a commitment to delivering exceptional client outcomes. I am adept at leveraging data and technology to achieve marketing objectives and drive business growth.
Location
Los Angeles, CA
Date
Sept 2017 - Sept 2019
Instructor & Speaker, Marketing Bootcamp
General Assembly
Three-time featured guest speaking and workshop leader for intermediate and advanced marketing skill-building courses:
Omnichannel planning for startups
Marketing measurement theory & practice
Agency Secrets: Google SEM and SEO
Location
Santa Monica, CA
Date
2018
Manager, SEM Accounts
Digital Reach, a B2B digital media agency
Lead strategist and account technician in client-facing role for several enterprise programmatic marketing accounts in SaaS, fintech, legal services, and CPG.
Location
San Luis Obispo, CA
Date
March 2017 - Sept 2017
Director, Accounts Management
Bambu Wallet, a customer experience platform
Assisted rapidly growing technology startup in revolutionizing mobile-enabled customer engagement touchpoints across digital wallets. Engaged with customers large and small to drive utilization across marketing, retail, insurance, food & beverage, and digital media categories.
Location
Los Angeles, CA
Date
Q3’2024
Managing Partner & Founder
Founding partner of special-purpose media agency and consulting firm, currently engaged in paid media work on a referral basis only.
Location
Los Angeles, CA
Date
June 2022 - Present
Director, Media Services
Mindful, a creative media agency for influencer brands
In-house director of all customer success with paid media planning, activation, and measurement solutions, supervising three direct reports. Expanded agency capabilities to include programmatic video & CTV, advanced analytics (MMM), and AI-enabled product feed syndication to eCommerce surfaces. Grew multiple accounts to >$1M/mo in working media spend under management. Leveraged deep expertise in data analytics to drive meaningful value-added in numerous media management workflows.
Implemented bespoke attribution models to explain long-term impact of media on highly skewed customer outcome curves. Leveraged gen-AI macros to develop proprietary platform-blended creative asset performance pivot-report, explaining creative performance with 10+ cross-sections.
Occasionally cameoed in ad creative.
Location
Los Angeles, CA
Date
Q1 - Q2’25
Managing Partner & Founder
Bloom / Alder Marketing Communications
Founding partner of full-service online marketing agency specializing in programmatic search media for SMBs.
Location
Los Angeles, CA
Date
June 2014 - July 2019
Education
Bachelor of Arts - English Literature
California Polytechnic State University - San Luis Obispo
While completing coursework, I contributed regular written segments to local publishers; I also began my journey with digital advertising at this time, working directly with start-ups and manufacturers to grow their DTC e-commerce with paid media.
Published in Moebius interlibrary journal
Mustang News political columnist
CPSU student representative to SLO Land Use Commission board
Founding showrunner of Look The Other Way alternate reality game
Cal Poly SLO has been ranked #1 best public-masters university in the West by US News & World Report for 32 years consecutively.
Publications
How Google Lost Its Way: From "Don't Be Evil" to Illegal Monopoly with Andrew Bloom | 14
Manipulation Games - Psychology & Marketing Podcast
Inside Google's Ad Monopoly: Unveiling the DOJ's Major Decision and Future
In this eye-opening episode of the Manipulation Games: Psychology & Marketing podcast, we dig deep into the remarkable revelations about Google's alleged monopoly and the significant decision by the Department of Justice that found the tech giant in violation of Section 2 of the Sherman Act. Join our host and expert marketing guest Andrew Bloom as we explore how Google's dominance in advertising and search has molded the digital landscape and often crossed ethical boundaries, especially through the notorious 'Code Yellow' project.
We reveal the techniques Google used to manipulate auctions for maximum revenue and discuss the widespread consequences for advertisers and users. The episode spans Google's rise to power, its initial ethical stance, and the shift to profit-driven motives. Additionally, we analyze the operational intricacies of Google's auction system for product recommendation ads and the need for a transparent, ethical framework in AI-driven advertising. Our conversation extends to the long-term impact of monopolistic practices in ad tech, drawing parallels with historic tech disruptions. We conclude with an optimistic discussion on fostering ethical behavior through structured incentives and the potential for innovative solutions from the tech community.
Bayesian Thinking & Audience Targeting: Chasing the Inverted Unicorn with Andrew Bloom | 07
Manipulation Games - Psychology & Marketing Podcast
We are joined by data-nerd and audience marketing expert Andrew Bloom from Neustar's global business solutions. Andrew shares insights on data-driven marketing, Bayesian thinking, and the intricate world of programmatic advertising. The hosts delve into Andrew’s journey from freelance hustler to ad tech expert, providing listeners with a comprehensive look into how psychological principles and data analytics shape modern marketing.
Geotargeting: How to Find the Right Customers for Your Brand with Andrew Bloom
Leveling Up with Eric Siu
If you're targeting your customers through states and city zip codes, you're probably not getting the most out of your ad spend! In this video Andrew Bloom from Single Grain shares how to do your Google Ads with the Nielsen DMA Zones to maximizer the buying intent of your audience. You'll learn how to set up geotargeting campaigns in Google and increase your ad efficiencies. You'll be able to do location targeting like a pro after watching this video.
Accounts Grown
Certifications & Hard Skills
Google Advertising Stack
Google Ads, Ads Editor
Google Analytics
Google Marketing Platform
Search Ads 360
Display & Video 360
Tag Manager 360
Campaign Manager 360
Optimizer
Looker Studio
Google AI Essentials
Microsoft Advertising Stack
Microsoft Ads
Microsoft Audience Network
LinkedIn Ads
Programmatic & Open Web
The Trade Desk
Basis
StackAdapt (Andrew’s favorite)
Criteo
Outbrain
Taboola
Xandr/AppNexus
TubeMogul
Sizmek
Other Walled Gardens
Meta / Facebook / Instagram
Amazon / Amazon DSP
X
Etsy
Brave
CRM
Salesforce (Certified Admin)
Hubspot
Zoho
SAP
Productivity & Workflow
Project management
SaaS: Asana, Wrike, Monday, Hive
Perts, Gantts, etc.
Development
Jira, Confluence, GitHub
MS Office
Excel proficiency: Advanced (Macros, pivot tables, Power Query, regression analysis, etc.)
PowerPoint proficiency: Advanced
Teams proficiency: Camera on
Andrew’s Lasting Impact
“I worked with Andrew Bloom during his time leading the MMM collaboration between Sonos and Neustar. With his extensive experience in media activation, Andrew demonstrated a strong ability to connect complex data analytics with practical media insights.
His background in media planning made him a valuable point of contact, effectively interpreting Mix Modelling concepts and translating statistical information into useful media learnings. Andrew's knowledge of demand-side platforms and marketing analytics, including MMM and MTA, makes him well-suited for roles in integrated media. I'd highly recommend hiring Andrew!”
Marco Gamers | Manager, Global Media, Sonos
When I worked with Andrew at Single Grain, we used to joke that he knew more about Google than Google knew about itself. Jokes aside, not only is Andrew incredibly knowledgeable, but he's also an incredible teacher and coworker.
Andrew has a rare talent for blending data-driven strategy with creative problem-solving, making him an invaluable asset to any team.
Beyond his expertise, Andrew is a fantastic collaborator—proactive, insightful, and always bringing a positive energy to every challenge. His ability to break down complex concepts and make them actionable made a huge impact on our team, and I have no doubt he’ll do the same wherever he goes.
Hilary Brown | Director, Sales & Partnerships, Relo Metrics
“I wholeheartedly recommend Andrew Bloom for any marketing role you might have! This guy is seriously talented. He was instrumental in helping two of my companies absolutely crush their marketing goals.
Andrew has this amazing ability to see the big picture while also diving deep into the nitty-gritty details. He completely revamped our marketing systems and helped us get way more out of our ad spend. We're talking a 5x increase in conversions over three years – no small feat!
One of the things I appreciated most about Andrew was his ability to explain complex stuff in a way that everyone could understand. Whether he was talking to tech folks or the sales team, he always made sure everyone was on the same page. Plus, he's super organized and detail-oriented, which is a lifesaver in the often chaotic world of marketing.
Honestly, Andrew is one of those rare finds – a strategic thinker who's also a doer. He's not afraid to roll up his sleeves and get things done. If you're looking for someone to take your marketing to the next level, look no further. You won't regret it!”
Daniel Shemtob | Serial Entrepreneur behind Snibbs and The Lime Truck
“Andrew helped my media team completely reinvent our go-to-market strategy with a data-driven, full-funnel lens. As a result, our limited media spend was maximized and succeeded in supporting a national interactive multimedia campaign. Andrew helped us understand the mission we were on, and better yet, how to understand the outcomes we drove.”
Melinda West | Entertainer, Hollywood Bowl
Who should hire Andrew?
Media Agencies
Media buying has never been so precarious: CPMs are rising without resistance, brands are demanding ever further justification to release budget, and addressability itself is under threat as platforms shift towards 1P identifiers. Andrew is a superlative master of this space, and can drive strategic growth for your agency on day one.
Marketing Measurement Shops
Legacy planning and measurement tactics are no longer valid in today’s marketing landscape. As the persistence of pseudonymous identifiers is called into question, brands, buyers, and platforms alike must develop advanced attribution modeling capabilities to survive. Andrew brings world-class MMM and MTA experience to bear on this space.
AdTech / MarTech
No space has been subject to permanent revolution quite like AdTech and MarTech: audiences, attribution, automation, and now AI — smart shops are rushing to innovate and invest in talent with the chops to keep up. Andrew brings 16 years of identity-enabled advertising experience with distinctions from Google, Meta, The Trade Desk, and TransUnion.
Brands
Ultimately, it’s all about our partners in brands. Segmenting, understanding, engaging and measuring the right end customer at the moments that matter most — this is how smart brands win attention and loyalty during the time of “Amazon Basics Everything”. Andrew is ready to support your brand transformation.
Publishers & Platforms
For walled gardens and open-web ecosystems alike, the party is just getting started. Andrew is a value multiplier to any DSP or SSP account management team.
Core Verticals
Media & Entertainment
CPG, Retail & eCommerce
Technology
Healthcare
Food & Beverage
Automotive
Insurance
Travel & Hospitality
Financial Services
Legal Services
How to Hire Andrew
Andrew receives an overwhelming number of solicitations from competing employers. How can your organization stand out?
The best approach is to schedule an informational interview to outline the role and responsibilities you seek to fill. Andrew will diligently assess the fit and recommend next steps.
Your Questions Have Answers
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Yes. Andrew is a US citizen and eligible to work for any employer. He does not require visa sponsorship of any kind. He has no outstanding non-compete agreement with any prior employer.
Andrew is not a veteran, and claims no disability.
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While flexible on compensation in context of benefits and other incentives (OTE, RSUs, etc.), I am seeking annual salaries in the range of $145K - $165K.
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Yes! I can provide personal and professional references upon request.
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No. Andrew is not working with recruiters at this time.
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For the right opportunity, immediately!
Andrew is not beholden to any non-compete agreement with any employer.